I'm starting this blog as a service to my clients. From time to time I have experiences in the local marketing and business arena that I feel are beneficial. At other times, there are articles that I receive about marketing and advertising that I feel are interesting and worthy of your read. As you may know, my ultimate goal is for you to do more business, no matter how it comes through the door. Radio is my business, but successful business marketing is my goal. With that in mind, here is the first of many articles that I hope to pass your way. If you know of anyone else who may benefit from insider tid bits from time to time, feel free to pass it on to them, or have them sign up for my blog, too. Enjoy it, have a great day, and God bless!
Radio Offers Advertisers the Last Captive Audience
Earlier this week, National Public Radio conducted an interesting interview with author Warren Berger, who offered his observations on the value of Radio advertising. Mr. Berger, who has been writing about the advertising industry for more than 20 years, emphasized the affordability of Radio, and noted its particular effectiveness in local markets. He also cited Radio's ability to blanket the airwaves with a slogan or jingle in a way that TV can't match. Click here to listen to this short clip of Mr. Berger's interview, and think about sending a copy of it to your advertisers to reinforce the benefits of Radio advertising.
(Source: National Public Radio (All Things Considered), 04/28/09)
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